QR Codes

 

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3 Benefits of Using QR Codes in Your Business

 

Many corporations are now using the power of QR Codes as part of their marketing strategy. Quick response Codes (QR Codes) were first utilized in Japan in the early 1990’s used in tracking down parts of their automobile during manufacturing. Today QR Codes are gaining popularity all over the world, for many different applications.

QR Codes are 2 dimensional codes arranged in squares most frequently black on a white background. QR Codes are embedded with data and information that can be quickly scanned with just one click of a mobile phone.  Businesses can use QR Codes to promote coupons, special offers, discounts and a variety of other things. They can also use them to build a mobile list of subscribers. They can also be used to direct people to your website, online video, or Facebook Fan page. The possibilities are only limited by our imagination.

Although, QR Codes are very becoming more popular today, there are still some businesses that are not aware of the powerful benefits of using QR Codes. Since they don’t know about the benefits, they’re missing out on all of the potential business that this cutting-edge technology can produce.

Here are other benefits you can get from QR Codes:

1.     No Reprints

         QR Codes do not require re – printing of your advertisements and promotions thus reducing your printing expenses. People can simply click on the QR Codes provided to view information they need about the product. They can click the Code anytime they want to retrieve the information.

 

2.     Build Customer Excitement

         Providing QR Codes in your products increases excitement because people are curious about what information is hiding behind your QR Code. Now, they can instantly retrieve the information embedded in your QR Codes. Clicking those Codes facilitates a feeling of thrill and instant gratification, which is great for business.

 

3.     Prompt Response

         From the name itself “quick”, your clients do not have to wait long for additional information about the product. No longer do they have to wait until they get home to look at your website to get the information they want. QR Codes facilitate immediate access to information about your business, products, and services.

 

Relevant facts acquired from QR Codes facilitate convenience for the end-user when it comes to getting more information about your business or offer. You can also use QR Codes to conduct surveys and customer feedback about your product or service.

Although they are still considered “new” technology, QR Codes are quickly gaining popularity across the world when it comes to promoting, branding, and marketing businesses.